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1201 Peachtree St. NE, Suite 100 Atlanta, GA 30361
Phone: (301) 928-9622

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WE GLADLY WELCOME ALL NEW CUSTOMERS FOR SCREEN PRINTING

The William Kendrick Company—PromoSource.com has been a leader in the Promotional Products and Corporate Apparel industry for over 100 years. We are here for all of your marketing needs—from items to hand out at an upcoming conference to high quality gifts and awards, as well as a wide range of corporate apparel. Our solutions are tailored to meet your specific needs and we strive to provide you with creative ideas and exceptional customer service.

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RELAX...

We will take care of all
Your Promotional Product Needs
And Corporate Apparel

Drinkware

Drinkware
Drinkware

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Gifts

Gifts
Gifts

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Pens

Pens
Tech

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Writing

Writing
Writing

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T-shirts

T-shirts
T-shirts

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Coffee Mugs

Union Made
Union Made

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End-Buyer Research: Ages 45-54

98% of end-buyers ages 45-54 plan to increase or maintain their spending on promotional products in the next year.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 45-54, the third of several age demographics surveyed throughout the United States.

Based on projections from the Bureau of Labor Statistics, Americans ages 45-54 will make up the largest segment of the workforce within the next decade. ASI’s 2023 Ad Impressions Study notes the five most influential promotional products among consumers in this demographic are outerwear, performance wear, health & safety products, drinkware and polo shirts.

ASI’s 2024 end-buyer research reports that promotional products end-buyers ages 45-54 value trying out new types of products, with over half – more than other age demographics – naming “new products” as an important benefit in a distributor relationship. But they’re also more cost-conscious than other ages surveyed; one in five named price as their top feature consideration while purchasing promotional products.

Infographic